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    Home

    Partnerships

    We help brands raise product awareness and sales through photo, video and recipe creation and social media marketing...

    We worked with over 15 brands our first year, including...

    Our Services

    We specialize in sweet recipe development, photo & videography and social media marketing. Every brand is unique, and we take pride in bringing your products to life in ways that you and our audiences find valuable and engaging!

    Our packages are made to fit the wants and needs of your brand. Below are a few examples of services that we offer, but we'd love to connect and brainstorm ways to raise meaningful awareness of your products.

    Please reach out to Kayla at [email protected] to discuss ideas and have a custom package built for you!

    • Food & Product Photography (Portfolio)
    • Recipe Videography
    • Sweet Recipe Development
    • Sponsored Blog & Social Media Posts
    Let's Work Together!

    Case Studies

    Target Holiday Video Creation

    Target logo.

    Niche: Merchandise Retailer

    Target is one of the largest retailers in the United States, selling everything from groceries and kitchen appliances to essentials and clothing. We were able to combine all of these categories in engaging content for their audiences.

    The Process

    We were approached to create holiday content for Target. After chatting with the team over Zoom, we agreed this partnership would be a great fit and got to work on 2 videos for Target's social media channels. These were minimal and genuine baking videos using Target merchandise so that their audience could relate and recreate them easily!

    The Results

    We saw amazing results for the holiday cookies video, and even better engagement on the brunch hack video! They reached over 180k and 480k users on Instagram, respectively. The brunch video had over 600 shares on Facebook!

    View on Instagram: Cookies, Brunch
    View on Facebook: Cookies, Brunch

    Watkins Recipe Development, Sponsored & Internal Marketing Content

    Watkins 1868 logo.

    Niche: Spices, Flavors and Extracts

    "I worked with Kayla for some sponsored content on behalf of one of my clients. She was amazing to work with, extremely responsive and went above and beyond with the quality of her content. I would definitely work with her again!" - Emma

    Watkins is a well-established company with products found in households across the US and Canada. They've been producing natural spices, flavors and extracts since 1868!

    The Process

    We were approached to create recipes, photos and sponsored content using Watkins flavors and spices. After completing 2 recipes with sponsored social and blog posts, we were presented the opportunity to partner with both Watkins and Manitoba Harvest and accepted with enthusiasm!

    The Results

    Our audience responded extremely well to our first sponsored post with Watkins! The Edible Funfetti Cookie Dough reached over 38k Instagram users and has close to 1,000 saves. Watkins loved the assets we delivered so much, they've included them in their customer catalog to help increase sales revenue!

    The collaboration with Watkins and Manitoba Harvest was another great success. Apple Streusel Muffins were developed using Watkins flavors and spices and Manitoba Harvest Hemp Hearts. The blog post received around 3,000 pageviews in the first month and the pin has over 43k impressions and 300 clicks!

    View Instagram Post: Edible Funfetti Cookie Dough
    View Pinterest Pin: Apple Streusel Muffins
    View Blog Post: Apple Streusel Muffins

    Lifeway Sponsored Recipe and Social Media Posts

    Niche: Probiotic Dairy

    "Kayla is kind, creative, and wonderful to work with. Whether you have a clear direction or just a vibe you are going for, Kayla can bring your ideas to fruition. At the end of the day, her photography is art." - Sarah

    Lifeway Foods is the largest kefir manufacturer in the United States! They're on a mission to provide all-natural, sustainable and philanthropical products to families across the world.

    The Process

    We reached out to partner with Lifeway in the summer of 2021 and have been creating delicious recipes, photos and videos with their amazing products ever since!

    The Results

    Our first sponsored blog post with Lifeway was a recipe for Blueberry Cream Pie Jars. It received over 1,000 pageviews its first week and has a 5-star rating!

    Instagram loved our Orange Chocolate Cake recipe! It reached over 7,000 users within the first couple of days and one follower left a comment the day it went live saying, "Made this today #nationalchocolatecakeday! So delicious & easy! ❤️".

    View Blog Post: Blueberry Cream Pie Jars
    View Instagram Post: Orange Chocolate Cake

    Our Metrics

    Users: 32k
    Sessions: 40k
    Subscribers: 524
    Age: 21% 45-54
    Gender:
    82% female

    Followers: 20.9k
    Reach:
    422k
    Impressions:
    628k
    Age: 37% 25-34
    Gender
    : 88% women

    Followers: 28.1k
    Views:
    553k
    Likes:
    32.1k
    Gender:
    92% female


    @brokenovenbaking is also growing on Pinterest (4.2k followers) and Facebook (621 followers)!

    Top locations: New York, Chicago, London, Los Angeles

    All metrics are reflective of 30 days.
    Last updated: May 16th, 2022.

    Primary Sidebar

    ABOUT KAYLA

    Hey, I'm Kayla! I'm a self-taught baker, recipe developer & food photographer in Chicago! This blog is a way for me to share recipes, tips, and everything I love related to baking & photography. If you have any questions or want to connect, I'd love to hear from you!
    Read more →

    BAKE & LEARN WITH ME!

    TRENDING RECIPES

    • Cinnamon Streusel Muffins
    • Mini Brownie Bites
    • Banana Baked Donuts
    • Classic Chocolate Chip Cookies
    JOIN THE #BROKENOVENBAKERS!

    Be a part of our fun & supportive baking community where we choose a theme and share our bakes on Instagram every month!
    May's Theme: Strawberries!

    BAKING & PHOTOGRAPHY ESSENTIALS!

    FEATURED ON

    Sur La Table logo
    Good Morning America logo

    Did you try a recipe?
    Tag @brokenovenbaking and #brokenovenbaking on Instagram & Facebook!

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