Partnerships

Niche: Merchandise Retailer

Target is one of the largest retailers in the United States, selling everything from groceries and kitchen appliances to essentials and clothing. We were able to combine all of these categories in engaging content for their audiences.

The Process

We were approached to create holiday content for Target. After chatting with the team over Zoom, we agreed this partnership would be a great fit and got to work on 2 videos for Target's social media channels. These were minimal and genuine baking videos using Target merchandise so that their audience could relate and recreate them easily!

The Results

We saw amazing results for the holiday cookies video, and even better engagement on the brunch hack video! They reached over 180k and 480k users on Instagram, respectively. The brunch video had over 600 shares on Facebook!

View on Instagram: Cookies, Brunch
View on Facebook: Cookies, Brunch

Niche: Spices, Flavors and Extracts

"I worked with Kayla for some sponsored content on behalf of one of my clients. She was amazing to work with, extremely responsive and went above and beyond with the quality of her content. I would definitely work with her again!" - Emma

Watkins is a well-established company with products found in households across the US and Canada. They've been producing natural spices, flavors and extracts since 1868!

The Process

We were approached to create recipes, photos and sponsored content using Watkins flavors and spices. After completing 2 recipes with sponsored social and blog posts, we were presented the opportunity to partner with both Watkins and Manitoba Harvest and accepted with enthusiasm!

The Results

Our audience responded extremely well to our first sponsored post with Watkins! The Edible Funfetti Cookie Dough reached over 38k Instagram users and has close to 1,000 saves. Watkins loved the assets we delivered so much, they've included them in their customer catalog to help increase sales revenue!

The collaboration with Watkins and Manitoba Harvest was another great success. Apple Streusel Muffins were developed using Watkins flavors and spices and Manitoba Harvest Hemp Hearts. The blog post received around 3,000 pageviews in the first month and the pin has over 43k impressions and 300 clicks!

View Instagram Post: Edible Funfetti Cookie Dough
View Pinterest Pin: Apple Streusel Muffins
View Blog Post: Apple Streusel Muffins

Niche: Probiotic Dairy

"Kayla is kind, creative, and wonderful to work with. Whether you have a clear direction or just a vibe you are going for, Kayla can bring your ideas to fruition. At the end of the day, her photography is art." - Sarah

Lifeway Foods is the largest kefir manufacturer in the United States! They're on a mission to provide all-natural, sustainable and philanthropical products to families across the world.

The Process

We reached out to partner with Lifeway in the summer of 2021 and have been creating delicious recipes, photos and videos with their amazing products ever since!

The Results

Our first sponsored blog post with Lifeway was a recipe for Blueberry Cream Pie Jars. It received over 1,000 pageviews its first week and has a 5-star rating!

Instagram loved our Orange Chocolate Cake recipe! It reached over 7,000 users within the first couple of days and one follower left a comment the day it went live saying, "Made this today #nationalchocolatecakeday! So delicious & easy! ❤️".

View Blog Post: Blueberry Cream Pie Jars
View Instagram Post: Orange Chocolate Cake

Users: 32k
Sessions: 40k
Subscribers: 524
Age: 21% 45-54
Gender: 82% female

Followers: 20.9k
Reach: 422k
Impressions: 628k
Age: 37% 25-34
Gender: 88% women

Followers: 28.1k
Views: 553k
Likes: 32.1k
Gender: 92% female