We help brands raise product awareness and sales through photo, video and recipe creation and social media marketing...
We worked with over 15 brands our first year, including...
Services
We specialize in sweet recipe development, photo & videography and social media marketing. Every brand is unique, and we take pride in bringing your products to life in ways that you and our audiences find valuable and engaging!
Our packages are made to fit the wants and needs of your brand. Below are a few examples of services that we offer, but we'd love to connect and brainstorm ways to raise meaningful awareness of your products.
Please reach out to Kayla at [email protected] to discuss ideas and have a custom package built for you!
- Food & Product Photography
- Recipe Re-shoots
- Recipe Videography - Instagram Reels and TikTok
- Sweet Recipe Development
- Sponsored Blog & Social Media Posts
Case Studies
Target Holiday Video Creation
Niche: Merchandise Retailer
Target is one of the largest retailers in the United States, selling everything from groceries and kitchen appliances to essentials and clothing. We were able to combine all of these categories in engaging content for their audiences.
The Process
We were approached to create holiday content for Target. After chatting with the team over Zoom, we agreed this partnership would be a great fit and got to work on 2 videos for Target's social media channels. These were minimal and genuine baking videos using Target merchandise so that their audience could relate and recreate them easily!
The Results
We saw amazing results for the holiday cookies video, and even better engagement on the brunch hack video! They reached over 180k and 480k users on Instagram, respectively. The brunch video had over 600 shares on Facebook!
View on Instagram: Cookies, Brunch
View on Facebook: Cookies, Brunch
Watkins Recipe Development, Sponsored & Internal Marketing Content
Niche: Spices, Flavors and Extracts
"I worked with Kayla for some sponsored content on behalf of one of my clients. She was amazing to work with, extremely responsive and went above and beyond with the quality of her content. I would definitely work with her again!" - Emma
Watkins is a well-established company with products found in households across the US and Canada. They've been producing natural spices, flavors and extracts since 1868!
The Process
In 2021, we were approached to create recipes, photos and sponsored content using Watkins flavors and spices. After completing 2 recipes with sponsored social and blog posts, we were presented the opportunity to partner with both Watkins and Manitoba Harvest and accepted with enthusiasm!
In 2022, we worked with Watkins on their corporate Holiday Gift Boxes! We developed Christmas cookie truffle recipes, shot beautiful photos of them for the Holiday card, and put together a gift box including Watkins and Nordic Ware products for recipients to make the truffles.
The Results
Our audience responded extremely well to our first sponsored post with Watkins! The Edible Funfetti Cookie Dough reached over 38k Instagram users and has close to 1,000 saves. Watkins loved the assets we delivered so much, they've included them in their customer catalog to help increase sales revenue!
The collaboration with Watkins and Manitoba Harvest was another great success. Apple Streusel Muffins were developed using Watkins flavors and spices and Manitoba Harvest Hemp Hearts. The blog post received around 3,000 pageviews in the first month and the Apple Streusel Muffins pin has over 43k impressions and 300 clicks!
The 2022 Holiday Gift Boxes received great feedback from Watkins' clients. Watkins' Director of Consumer Engagement expressed that partnering with Broken Oven Baking Company "really brought the whole program together". We also hosted a giveaway on Instagram so that one of our fans could enjoy one! The winner shared her excitement in an Instagram post.
Lifeway Sponsored Recipe and Social Media Posts
Niche: Probiotic Dairy
"Kayla is kind, creative, and wonderful to work with. Whether you have a clear direction or just a vibe you are going for, Kayla can bring your ideas to fruition. At the end of the day, her photography is art." - Sarah
Lifeway Foods is the largest kefir manufacturer in the United States! They're on a mission to provide all-natural, sustainable and philanthropical products to families across the world.
The Process
We reached out to partner with Lifeway in the summer of 2021 and have been creating delicious recipes, photos and videos with their amazing products ever since!
The Results
Our first sponsored blog post with Lifeway was a recipe for Blueberry Cream Pie Jars. It received over 1,000 pageviews its first week and has a 5-star rating!
Instagram loved our Orange Chocolate Cake recipe! It reached over 7,000 users within the first couple of days and one follower left a comment the day it went live saying, "Made this today #nationalchocolatecakeday! So delicious & easy! ❤️".
Metrics
Users: 66K
Sessions: 86K
Subscribers: 939
Age: 23% 35-44
Gender: 74% female
Followers: 52.5k
Reached: 707K
Engaged: 37.1K
Age: 26% 25-34
Gender: 91% women
Followers: 30.1K
Views: 877K
Likes: 62K
Gender: 92% female
@brokenovenbaking is also growing on Pinterest (5.1k followers) and Facebook (872 followers)!
Top locations: New York, Chicago, Los Angeles, London
All metrics are reflective of 30 days.
Last updated: January 4th, 2023.